Sales Director
Keith Sheridan
Keith brings 25+ years of service-sector sales leadership to Premier Linen Services, part of the Carraig Laundry group. He leads with a simple promise: to make life easier for hotels and hospitality teams. Keith aligns sales, operations, and logistics to deliver reliable, on-brand linen solutions, protecting guest experience while controlling costs and improving turnaround.
Keith is a natural coach who builds collaborative, accountable teams and fosters partnerships rather than transactions. He’s known for clear proposals, proactive communication, and follow-through after the contract is signed. From multi-site hotel groups to boutique properties, Keith focuses on measurable outcomes—consistency, responsiveness, and value—so clients can trust every delivery, every time.